Many of us come in as infants with a greater connection with Awakening. You can see it in some children's faces. But as we grow older, we lose that. For most of us, we don't deliberately reject Awakening. We just don't realize that it is anything meaningful. Because everyone around us is ignoring it. So we imitate them and we ignore it too.
That makes it harder to recover than if we were actively repressing it. Because simply not noticing it and not including it in our sense of "I" leaves so little trace of what was lost.